Biz Blog | LexisNexis®

Original Article Here

F ictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery, for example, Holmes says, “You know my method. It is founded upon the observation of trifles.” He isn’t… Read More

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled… Read More

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve… Read More

The media research you perform as a PR professional has perhaps never been as important as it is today. Getting your message in front of an interested audience is still valuable, but the players on the news landscape are not the same as they have been. The rise of fake news and deliberate misinformation… Read More

When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood’s celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors… Read More

Below is a guest post from LexisNexis’s Thomas Stoeckle, who heads up the Small Data Forum podcast — a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which… Read More

“Fake news” – those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it’s indisputable that incorrect information is… Read More

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine’s Day provides so many opportunities to connect brands with emotions, and pros shouldn’t let it pass them by. Even when the holiday… Read More

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China… Read More

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip… Read More

In an already confusing landscape of post-truth and fake news, President Trump’s administration recently added to the quagmire by using the phrase ‘Alternative Facts’. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building… Read More

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape… Read More

With a whole new year stretching out in front of you, it’s time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating… Read More

Every calendar year is full of inspiring successful Public Relations campaigns – and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community. Critically looking back Companies… Read More

When you’re working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable – favorable coverage – out of thin air. It’s time to believe in magic. This kind of hype-building… Read More

Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company’s (or client’s) brand don’t cross international borders, there’s a temptation to either limit your reach or cook up completely different strategies for each territory… Read More

This post was guest written by Brandon Teeple, a junior at Wright State University. The Millennial Generation, those who are born between the early 1980s and early 2000s, have recently become the largest generation in the U.S. They range anywhere from recent high school or college graduates to critical… Read More

The case could certainly be made that no other presidential race in memory or potentially history has received so much media attention—and, let’s face it, felt so much like a reality TV show—as this one. Now that the election is one for the record books, let’s take a look at how… Read More

It’s not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions… Read More

The race is tight, so coloring in the electoral map has proven to be an arduous task. Media monitoring and social media analysis may help to color in some of those states by providing a glimpse into voter sentiment and enthusiasm that polls might not capture. Take a look at a guest blog post brought… Read More

What a difference a year and even a week makes. When we started tracking the presidential election coverage a year and a half ago, we aimed to test a few theories: Higher media coverage would lead to better poll results Social media would play a role in the election Swing states would reign… Read More

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season’s themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date… Read More

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose… Read More

Being a PR professional today means bringing news outlets and consumers closer to companies than they’ve ever come before. It’s a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company’s values come through loud and… Read More

This post was guest written by Courtney Resnicky, a senior at Wright State University. The battle between who is telling the truth, who is twisting the truth, and who is flat out lying during this Presidential election seems to have become more heated than ever. In both presidential debates we’ve… Read More

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *